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A Strategic Toolkit for Business Development Worldwide in the Knowledge-Based Economy

The starting hypothesis for the conceptualization of the software that is the subject of the collaboration project between Wealth Evolution System and Re:Lab, it has been expressed by Andrea Pitasi in his book Sfide del nostro tempo, published by Aracne Editrice in 2007.

The model considers three different levels of analysis:

  1. micro level or level of the individual decision-making processes – it considers single actors who are continuously involved in making decisions;
  2. macro level or level of the strategic maps – complex organizations – private, public and not for profit  – directly or indirectly involved in making decisions that are “micro” only during the first stage;
  3. meso level or level of the global scenario – the environment of reference, the epochal thresholds and the bifurcations.

The author has expressed a conceptual model for each one of the three levels; the combination of these models has generated the Evolutionary Game 32788.

At the micro, level the author has elaborated a model that also has been expressed in his book Universi Paralleli, published by Franco Angeli in 2003. The model, initially called CERP and then turned into a software called CHRP 512 AS, has 9 binary codes and it generates 29 (512) profiles of the decisions makers. CHRP 512 AS is a strategic communication program that performs an evolutionary self-adaptation function. The 9 binary codes (0/1) coincide with 9 decision methods:

  1. Adventure/not adventure: life itself becomes an adventure, an energetic island of real-life stories without a logical or chronological sequence, activated and deactivated by an energetic charge with variable intensity;
  2. Stranger/not stranger: the observer is the one who is involved in a context, but who also knows that that context is contingent, especially for his biography;
  3. Complexity/not complexity: the variety of the possibilities is beyond the opportunities of an intersystem connection, so selectivity becomes necessary;
  4. Construction/not construction: the observer knows that he can’t catch the “noumenic” reality and that he only can catch the phenomenal one granted by his specific self-reference;
  5. Hedonism/not hedonism: the action of observation eliminates each possible way of suffering from a self-referential point of view, and so it creates a pleasure that consists in the absence of pain;
  6. Relativism/not relativism: the observer knows that his point of view is relative, but he also knows that he is the center of his own world, his microsphere, that he is a contingent between the other contingencies. The observer also knows that his “reality” is contextual, but he can’t model the context; he just can choose a context that is more faithful to his self-reference.
  7. Pragmatism/not pragmatism: the observer knows that what is possible is extremely implosive without a suitable decision strategy that allows him to decide what can not be decided, and that this decision is based on the functional truth of the cash value.
  8. Order/disorder: as in the Bateson’s metalogo, the observer stares at an indefinite horizon of possible orders and at an almost infinite number of possible disorders. The problem is that what is order from a contingent point of view, for the observer it is a completely normal improbability; so the observer’s self-reference generates an order that is always reversible, contingent and improbable.
  9. Self consciousness/not self consciousness: the observer acts on different levels of reality, in a way that is functional to his self-consciousness of his specific combination of multiple intelligences.

At the macro level, Pitasi has created a conceptual map, the Knowledge and Wealth Flow (KWF whose scheme is written in succession) with its 8 steps represented as a circular flow; the KWF guides the organization in the acceptation of the individual in strategically turning knowledge and intangible assets into tangible, measurable wealth. The 8 steps are:

  1. Knowledge (K);
  2. Know how procedures (KHP);
  3. Juridical forms of intellectual property (JFoIP);
  4. Communication strategies (CS);
  5. Trendsetting (T);
  6. Eduinfotainment (E);
  7. Evaluation and measurement of the produced wealth (EaMotPW);
  8. Strategic wealth construction (SWC);


At the meso level, the global scenario in which the organizations and the single social actors act, the author has conceptualized 8 epochal challenges or bifurcations that will condition the future scenario of humanity, especially from a socioeconomic point of view.


Quart finals
Semifinals Final Champion
Oil rule A1

Nuclear blended rule A2

Universal technological platforms B1

Local ideological – theocratic orders B2

Blood and territory logic C1

Telecommunications and bioengineering
logic of satellites C2

Function of law as “natural” and gradual
selector of administrative routine D1

Function of law as artificial selector of Kuhnian
like revolutionary  D2

Law as a global technological platform E1

Law as global “shopping” catalogue E2

Natural increase of ethnic variety F1

Bioengineering increase of artificial speciation F2

Strategic and programmed management
of the function R= (f) T on a probabilistic base G1

Fatalistic management of the
function R=(f) T G2

Evolutionary policymaking H1

Politics administration H2

The 3 levels (micro, macro and meso) combine inside the Evolutonary Game 32788, a model that assumes 32788 possible but not equi-probable sets. It has been generated applying the 8 steps of the strategic map KWF for each bifurcations of the algorithm (the challenges of the tournament) and applying the 9 binary codes of the CERP for each one of the 8 steps of the KWF.

In this algorithmic model, the chance of winning of one scenario compared with another it depends on a lot of variables taken in consideration by the algorithm and especially on a particularly considered variable: the diffusion of the radical technological innovation, with the formula:

whereas v is the speed of diffusion of an innovation, r is the diffusion of the innovation for the Rogers model, and w represents the Williamson transaction costs.



In accordance with the Rogers model updated by Pitasi, the diffusion of innovation starts with the Innovators (I), passing through the Early Adopters (EA), the Early Majority (EM), and so on until the Late Majority (LM) that is composed of people who offer more resistance to change and/or to specific innovation. The diffusion of innovation deeply depends on the function and the action performed by particular subjects identified in the model as Connectors (C), Experts (E) and Sellers (S) who make the diffusion of innovation easier through the early adopters and the majorities, thanks to their contacts portfolio, their technical knowledge and their power of persuasion. The marginals stay out of the innovation, and they are classified in WC, WCN, DWS, DWCN.

The speed of diffusion of the innovation is inversely proportional to w, the Williamson transaction costs (economic, contractual and organizational, as the time).

There isn’t a predetermination of the champion of the algorithmic tournament, but it is predetermined that there will be a champion, the one for which w is maximum in r e w is minimum or null. This is the scenario that Pitasi called “The time zero of desire,” title of the book that concludes the quadrilogy that is the entire course of the research. A course that has been started with Universi Paralleli, Franco Angeli 2003, dedicated to the analysis of micro sets, continued with Un seimiliardesimo di umanità, dedicated to the strategic maps of the complex organizations, published by Guerini in 2008 (oddly published late, after the third book of the quadrilogy) and with Sfide del nostro tempo, published by Aracne in 2007. Finally, Il tempo zero del desiderio (coauthored by Emilia Ferone), McGraw-Hill, 2008.


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